Google Analytics Data Studio is Google’s free data visualisation tool which turns data into dashboards that are easy to read and share.
We’ve developed a sample template for an eCommerce company that plugs directly into your Google Analytics account to help you gain insight into your traffic, revenue, AdWords and digital channel performance.
As of February 2nd, Google has also removed the limit on how many templates you can create, making it easy to develop multiple dashboards for your organisation and teams. You can read more about Googles press release here.
Google Data Studio (beta) turns your data into informative dashboards and reports that are easy to read, easy to share, and fully customizable. Dashboarding allows you to tell great data stories to support better business decisions.
Below are the steps to download and connect your template to Google Analytics.
As this template has been designed for an eCommerce company you will need to ensure that you have Enhanced eCommerce in GA setup.
1. Sign in to Google
Sign in using your Google account
2. Make a Copy
Go File > Make a Copy
3. Accept Google Studios Beta Terms and Conditions
4. Create A New Data Source
Select the ‘New Data Source’ drop-down menu then scroll to the bottom and press ‘create new data source’
5. Connect With Google Analytics
The next step is to authorise Data Studio to accept data from within Google Analytics. Here you can select the appropriate account, property, view and any other
6. Add to Report
Press ‘Add to report’ and then select your new data source as the data source you have just added
7. Create Report
As this report is for eCommerce companies please note that some dimensions and features may not work. Feel free to get in touch with us if you have any questions about making these features work for you.
As the availability of data increases, organisations are requiring better ways to synthesise and develop insights.
Data visualisation is one way to help us understand data and with Googles plans to continue to develop Data Studio throughout 2017, you can expect to see additional features and development on this platform.
Note, that while data visualisation platforms are becoming more common, it is important that they are thoughtfully implemented and used in a way that benefits your organisation and drives business action.