The Similarities Between Paddleboard Racing & Successful Companies
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The Similarities Between Paddleboard Racing & Successful Companies

Prone paddleboard racing is a highly competitive sport here in Australia. The race itself starts with athletes on the beach, and proceeds out through the ocean, through crashing waves, around a series of buoys, and finishes with a run back up the sand. Athletes start with a maximum effort sprint across the sand before throwing...

Understanding Biases & Creating Better Outcomes
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Understanding Biases & Creating Better Outcomes

We are wonderful creatures, blessed with an abundance of senses in order to help us understand our world. But we are terribly biased. In fact, there are over 100+ cognitive biases. Ranging from decision making to social, memory and behavioural biases. The question to ask is when a team is trying to understand marketing and...

Successful Financial Services Digital Marketing
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Successful Financial Services Digital Marketing

In Australia’s noisy marketplace of retail banks, superannuation providers and credit unions all developing similar content, financial service marketers are faced with the challenge of delivering an effective message in a crowded room. In our article on using data to drive meaningful change, we noted a key question companies should be asking. We wanted companies...

Digital Agencies Need to do More
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Digital Agencies Need to do More

The March of 2017 has been an interesting month for digital advertising. With France’s Havas, the world’s 6th biggest advertising company pulling its UK clients ads from YouTube after Google failed to give assurances that the ads would not appear next to offensive material. Also during the month, Google was forced to explain why taxpayer funded...

Using SEM For Market Testing
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Using SEM For Market Testing

Do you have a product or service and need users fast? Maybe you are testing to see how you can best enter a new market? Or even trying to figure out what to name your product?  Whatever your scenario, Google AdWords can be a great source of information as it allows you to quickly target...

Digital Marketing Complexity As A System
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Digital Marketing Complexity As A System

Digital marketing is a rapidly evolving and largely complex system. With new technologies, publishers, formats, models and agencies emerging at a monthly pace. With the proliferation of data being driven by mobile penetration, increasing device connectivity and consumer behaviour, we believe that we can expect the overall complexity of this system to continue. Marketers today...