News: Ride-sharing service Ola asks customers ‘Which ride is better?’
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News: Ride-sharing service Ola asks customers ‘Which ride is better?’

Ride-sharing service Ola has released a new TVC urging consumers to compare platforms and ask ‘Which ride is better?’ The ad seeks to highlight that Ola’s passengers and drivers get more from its service, including cheaper fares for consumers, and a higher portion of the fare for drivers. Ola launched in February 2018, and hopes...

Case Study: Here’s Why Fortnite May Be The Ultimate Growth Marketing Example
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Case Study: Here’s Why Fortnite May Be The Ultimate Growth Marketing Example

If you’ve read anything about growth marketing, you’ve probably run across the popular examples. Airbnb drove traffic to its site by building a way for its hosts to cross-post their listings on Craigslist. Dropbox grew its user base by giving existing users free storage for referrals. Hotmail expanded its reach with a footer link advertising...

Use These Tips and Tools to Build High-Converting Landing Pages
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Use These Tips and Tools to Build High-Converting Landing Pages

There’s an old saying that applies as much to your website as it does to meeting new people for the first time: “The first impression is the last impression.” Of course, like all generalisations, the saying isn’t always true. As people, we can certainly overcome a negative first impression of others by spending more time...

The Similarities Between Paddleboard Racing & Successful Companies
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The Similarities Between Paddleboard Racing & Successful Companies

Prone paddleboard racing is a highly competitive sport here in Australia. The race itself starts with athletes on the beach, and proceeds out through the ocean, through crashing waves, around a series of buoys, and finishes with a run back up the sand. Athletes start with a maximum effort sprint across the sand before throwing...

Understanding Biases & Creating Better Outcomes
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Understanding Biases & Creating Better Outcomes

We are wonderful creatures, blessed with an abundance of senses in order to help us understand our world. But we are terribly biased. In fact, there are over 100+ cognitive biases. Ranging from decision making to social, memory and behavioural biases. The question to ask is when a team is trying to understand marketing and...