High growth merchant acquisition with Mint Payments
New User Growth
Mint Payments (ASX: MNW) is a pioneer in omnichannel payments solutions that enable organisations & businesses of all sizes to accept, process and manage payments online.
Acquisition of new customers is important to the business and digital marketing plays a critical role in ensuring there is a pipeline of opportunities in order to drive new merchant growth.
“We’ve been impressed by the team at Gallantway. They’ve consistently delivered month on month customer growth and helped drive confidence in the business through our investment in digital channels.”
– Adam Jones, Chief Growth Officer
The team at Mint Payments approached Gallantway needing a strategic high-growth digital marketing partner to accelerate their online customer acquisition and demonstrate that digital channels can be used to grow B2B customer leads.
Working closely with the team at Mint Payments, Gallantway developed and began executing a performance marketing strategy that uses search intent data to improve conversion rates and ROI.
This strategy has directly lead to consistent month on month growth and has helped increase customer acquisition across several online channels.