Two Sided Marketplace Growth with Ola in ANZ
Operating in over 170 cities across India, the UK, Australia, and New Zealand Ola is helping consumers get more affordable rides and is rewarding drivers with better commissions.
“The team at Gallantway has made us rethink our growth targets for ANZ which is a hugely impressive feat. They understand our business, are trustworthy and can consistently deliver results in the highly competitive digital landscape of Search, Social, Online Video & more. ”
– Andrew Balint, Chief Marketing Officer
Ola is a marketplace mobility business operating in the highly-competitive ridesharing space. As a challenger brand, Ola competes with incumbent ridesharing services as well as traditional mobility services like taxis and public transport.
Following a launch into Australia and New Zealand in January 2018, Ola approached Gallantway needing a strategic high-growth digital marketing partner to accelerate their online customer acquisition and the brand’s ambitions for growth.
“In partnership with Gallantway, we have accelerated our market share across SEM and Facebook Ads and fundamentally improved our customer experience through improved acquisition funnels. If you want results from a team you can trust and who understand your business, I highly recommend the team at Gallantway”
– Sharon Mason, Senior Marketing Manager
Alongside the team at Ola, Gallantway developed and began executing a growth and performance marketing strategy across multiple channels from social to app store, online video and more.