See how performance marketing helped sell out the ICC with TEDxSydney



Sold Out


Sydney, Australia


Photo by Catherine McElhone

TEDxSydney is the leading platform for the propagation of Australian ideas, creativity, and innovation to the rest of the world. Over 5,000 people gathered at the ICC in Sydney, making the 2018 event the largest TEDxSydney event.

“We did over 5,000 registrations and completely sold out the event. This kind of growth wouldn’t have been possible without the team at Gallantway. We were particularly impressed by the teams knowledge across digital and their drive to get the best results possible.”
– Renee Gangemi, Head of Marketing

Photo by Katie Barget

TEDxSydney took place at ICC Sydney, in Darling Harbour on Friday 15 June 2018 and was the biggest TEDxSydney to date.

The incredible group of speakers and performers inspired thousands with talks, performances, films, and debate focused on the theme of HumanKind.

Photo by Katie Barget

The team at TEDxSydney approached Gallantway with the goal of delivering the largest number of registrations online.

Together with TEDxSydney, Gallantway developed and began executing a performance marketing strategy that helped increase customer acquisition online and achieve the business target of a sold-out event.

Find out more about TEDxSydney by visiting TEDxSydney and contact Gallantway to learn more about how we can help your business.

Photo by Jean-Jacques Halans