High growth user acquisition with Xinja
Xinja is building an independent, 100% digital neobank for Australians.
Xinja’s mission is to build a bank that is designed in their customer’s interests and that helps them make better money decisions without the angst. All delivered through a brilliant mobile experience.
In this early stage, new user growth is an important piece in helping the business acquire future customers and in positioning the brand as a leader in the emerging digital banking sector.
“We trust the team at Gallantway to help us execute our growth strategies. They’ve helped us accelerate our growth and improve the way we measure and optimise”
– Camilla Cooke, Chief Marketing Officer
The team at Xinja approached Gallantway needing a strategic high-growth digital marketing partner to accelerate their online customer acquisition.
Working closely with the team at Xinja, Gallantway implemented analytics, tag management, and measurement platforms to enable the tracking of key growth metrics then developed and began executing a performance marketing strategy across multiple channels
This strategy delivered accelerated user growth and has helped lay the foundation for future growth.