Case Study: Here’s Why Fortnite May Be The Ultimate Growth Marketing Example
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Case Study: Here’s Why Fortnite May Be The Ultimate Growth Marketing Example

If you’ve read anything about growth marketing, you’ve probably run across the popular examples. Airbnb drove traffic to its site by building a way for its hosts to cross-post their listings on Craigslist. Dropbox grew its user base by giving existing users free storage for referrals. Hotmail expanded its reach with a footer link advertising...

Use These Tips and Tools to Build High-Converting Landing Pages
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Use These Tips and Tools to Build High-Converting Landing Pages

There’s an old saying that applies as much to your website as it does to meeting new people for the first time: “The first impression is the last impression.” Of course, like all generalisations, the saying isn’t always true. As people, we can certainly overcome a negative first impression of others by spending more time...

Successful Financial Services Digital Marketing
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Successful Financial Services Digital Marketing

In Australia’s noisy marketplace of retail banks, superannuation providers and credit unions all developing similar content, financial service marketers are faced with the challenge of delivering an effective message in a crowded room. In our article on using data to drive meaningful change, we noted a key question companies should be asking. We wanted companies...

Using SEM For Market Testing
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Using SEM For Market Testing

Do you have a product or service and need users fast? Maybe you are testing to see how you can best enter a new market? Or even trying to figure out what to name your product?  Whatever your scenario, Google AdWords can be a great source of information as it allows you to quickly target...

One Question Smart Marketers Should be Asking
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One Question Smart Marketers Should be Asking

As we discussed in our article on digital marketing complexity, smart marketing teams have realised that a few highly connected nodes of data can effectively drive business change. With big data having become a thoroughly discussed topic, what has been missing is how companies can best interrogate data to drive meaningful change. The most appealing...

Free Google Data Studio Template
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Free Google Data Studio Template

Google Analytics Data Studio is Google’s free data visualisation tool which turns data into dashboards that are easy to read and share. We’ve developed a sample template for an eCommerce company that plugs directly into your Google Analytics account to help you gain insight into your traffic, revenue, AdWords and digital channel performance. As of February...

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