The Similarities Between Paddleboard Racing & Successful Companies
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The Similarities Between Paddleboard Racing & Successful Companies

Prone paddleboard racing is a highly competitive sport here in Australia. The race itself starts with athletes on the beach, and proceeds out through the ocean, through crashing waves, around a series of buoys, and finishes with a run back up the sand. Athletes start with a maximum effort sprint across the sand before throwing...

Understanding Biases & Creating Better Outcomes
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Understanding Biases & Creating Better Outcomes

We are wonderful creatures, blessed with an abundance of senses in order to help us understand our world. But we are terribly biased. In fact, there are over 100+ cognitive biases. Ranging from decision making to social, memory and behavioural biases. The question to ask is when a team is trying to understand marketing and...

Successful Financial Services Digital Marketing
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Successful Financial Services Digital Marketing

In Australia’s noisy marketplace of retail banks, superannuation providers and credit unions all developing similar content, financial service marketers are faced with the challenge of delivering an effective message in a crowded room. In our article on using data to drive meaningful change, we noted a key question companies should be asking. We wanted companies...

Using SEM For Market Testing
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Using SEM For Market Testing

Do you have a product or service and need users fast? Maybe you are testing to see how you can best enter a new market? Or even trying to figure out what to name your product?  Whatever your scenario, Google AdWords can be a great source of information as it allows you to quickly target...

Digital Marketing Complexity As A System
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Digital Marketing Complexity As A System

Digital marketing is a rapidly evolving and largely complex system. With new technologies, publishers, formats, models and agencies emerging at a monthly pace. With the proliferation of data being driven by mobile penetration, increasing device connectivity and consumer behaviour, we believe that we can expect the overall complexity of this system to continue. Marketers today...

Digital Transformation For Marketers
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Digital Transformation For Marketers

We’re going to be talking about digital transformation from the perspective of digital marketing and marketing teams. This isn’t all of what is considered ‘digital transformation’, as the term is an umbrella concept for a much wider topic. For example, you could consider the emerging business opportunities for new business models as a result of technolgical and...

One Question Smart Marketers Should be Asking
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One Question Smart Marketers Should be Asking

As we discussed in our article on digital marketing complexity, smart marketing teams have realised that a few highly connected nodes of data can effectively drive business change. With big data having become a thoroughly discussed topic, what has been missing is how companies can best interrogate data to drive meaningful change. The most appealing...

Guide: SEM Audit
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Guide: SEM Audit

When was the last time you performed an SEM Audit? When you first launched your SEM activity we’re sure it was carefully strategised and implemented, but over time things can change and performance can slip.  We’ve put together an SEM audit guide that anyone with some basic Excel and AdWords knowledge can work through in...