Digital Agencies Need to do More
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Digital Agencies Need to do More

The March of 2017 has been an interesting month for digital advertising. With France’s Havas, the world’s 6th biggest advertising company pulling its UK clients ads from YouTube after Google failed to give assurances that the ads would not appear next to offensive material. Also during the month, Google was forced to explain why taxpayer funded...

Digital Marketing Complexity As A System
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Digital Marketing Complexity As A System

Digital marketing is a rapidly evolving and largely complex system. With new technologies, publishers, formats, models and agencies emerging at a monthly pace. With the proliferation of data being driven by mobile penetration, increasing device connectivity and consumer behaviour, we believe that we can expect the overall complexity of this system to continue. Marketers today...

Digital Transformation For Marketers
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Digital Transformation For Marketers

We’re going to be talking about digital transformation from the perspective of digital marketing and marketing teams. This isn’t all of what is considered ‘digital transformation’, as the term is an umbrella concept for a much wider topic. For example, you could consider the emerging business opportunities for new business models as a result of technolgical and...