In this session we delve into the core principles of growing an ecommerce brand and doing so profitably. We cover average order value, pricing, returning customer rate, conversion rate and share practical examples you can apply.

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AOV (Average Order Value), CR (Conversion Rate) and RCR (Returning Customer Rate) make up our principles of growth.

Each lever forms a core part of how we can positively influence performance and profitability for a commerce brand.

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